Under the guidance of The Mayor of London, Boris Johnson’s office has embarked upon a new marketing campaign to target the launch of the city’s renting initiative to tenants, landlords and letting agents. The outcome that the office is hoping to create is "to increase the professionalism of renting in London."

Before the launch a tender was sent out to various London Creative Agencies, and with the successful candidate now chosen, one can expect see around the Capital media activities promoting the London Rental Standard that will accredit landlords and letting agents who meet the requirements needed.

The Campaign will be running for the next three months across outdoor advertising, printed media and digital channels.

Dayna Brackley, senior manager marketing, brand and digital at, Greater London Authority, said: “The London Rental Standard is an important part of the Mayor’s push to improve London’s private rented sector and make London the greatest and fairest city in the world.”